Businesses spend a minimum of $45,000 per year on
revision and rework to branded material.
If your brand’s a mess—inconsistent, unwieldy, and hard to implement—a rebrand sounds like the ultimate cure-all. A chance to wipe the slate clean and start fresh. Be warned though: a rebrand can incur significant costs, comes with few guarantees, and may not even fix the root cause of your pain…
Brand is easy to see as something intangible. A slippery concept left to marketers and creatives, while sales and operational teams get on with 'more important' things. But the impact brand has on your organisation is very, very real. And, without the right systems and processes in place, quite costly.
Brand consistency is about more than just making marketing look good. It's good business.